Australian Fashion Week SS13
Romantic Campaign
We Are Handsome: a name that is as bold as it is confident. Australian design duo Indhra Chagoury and Jeremy J Somers, the creative minds behind swimwear and apparel label, We Are Handsome, have built a brand that personifies this free and domineering spirit. Their pieces are works of art – turning the human body into a canvas for the bright, patterned and printed designs. Innovation and individuality is what immediately attracted and inspired me; these aren’t wallflower clothes or for the faint of heart. We Are Handsome is for the woman who loves to take risks, make a statement and experiment with fashion.
Recently, the lovely Indhra and Jeremy answered a few of my queries about the brand, their inspiration and whats to come. Deets below…
How did you meet and why did you decided to start We Are Handsome?
Jeremy and I have been friends for quite a while now, close to six or seven years. We used to work together at a nightclub in Sydney (can you believe it??). I ran Oscar & Elvis – an awesome swimwear label in its own right – for about five years when I was approached by Jeremy about what was to become We Are Handsome. Of course, you know how these things go. A little idea turns into a lot of work, and a lot of work turns into a little success, and so on…
Where did the name of your line originate?
We wanted something a little different. It had to be nice to say out loud, easy to spell, not be too cool for school, not have an ampersand, not start with “The,” and have an available URL. Eventually we came across the word “handsome.” At first we weren’t sure, but it grew on us. It has multiple meanings, and people can interpret what they like from it.
Your clothing is truly a work of art. Talk about your creative process and how you get inspired.
Most of our inspiration comes from within. Our memories, imaginations and dreams all spill out into our collections. This is how we conceptualize and create such visually stimulating pieces.
Does the landscape and culture of Australia inform your design, and have travels to different countries left their imprint on your creativity?
Without a doubt. Family holidays and trips abroad are some of our key inspirations when conceptualising new collections. You will see a hint of these throughout the ranges.
How would you describe your line to someone who has never seen it before?
We were one of the first labels to introduce digital print to the world. This has allowed us to use photographs we or our friends have taken and turn them into something amazing. Our line is confident, beautiful, feminine and most of all, inspiring.
What can we expect from your line in the future?
We have some great collaborations coming up, and lots of awesome stuff in the works!
And finally, what one We Are Handsome piece does every woman need in her wardrobe?
Any one piece with an animal print………this is where it all began.
Pics courtesy of Post+Beam
